Marketing And Communications Lead For A FMCG Company

Strategic Planning:

 – Generating and implement a comprehensive marketing and PR strategy that aligns with OmniBiz overall business objectives.

 – Constantly identifying market trends and competitive landscapes to inform strategic decision-making.

Marketing Campaigns and Brand Management:

 – Developing and managing online marketing strategies, including SEO, SEM, email marketing, and social media.

 – Maintaining and enhancing our brand identity, ensuring it is consistent and aligned across all communication channels.

 – Monitoring of our brand perception and developing strategies to improve our brand image.

 – Plan, execute, and optimize multi-channel marketing campaigns to drive lead generation and customer acquisition. Public Relations:

 – Build and maintain positive relationships with media outlets, industry influencers, and stakeholders.

– Respond to and manage crisis communications effectively

Content Development:

 – Oversee the creation of high-quality content, including press releases, articles, social media posts, and marketing collateral.

– Ensure content is engaging and aligns with the brand's messaging.

 Team Leadership:

 – Lead a team of marketing and PR team, providing clear guidance and support to drive exceptional performance

– Foster a collaborative and innovative team.

Key Responsibilities:

1. Partnership Strategy:

• Develop and implement a comprehensive partnership strategy aligned with the company's overall business objectives.
• Identify and prioritize potential partnership opportunities that align with the company's mission and values.

2. Relationship Building:

• Cultivate and manage relationships with key partners, including financial institutions, technology providers, and other relevant stakeholders.
• Negotiate and structure partnership agreements that create mutual value and drive business growth.

3. Collaboration with Cross-functional Teams:

• Work closely with product, marketing, sales, and technology teams to ensure seamless integration and execution of partnership initiatives.
• Collaborate with internal stakeholders to align partnership objectives with overall business goals.

4. Market Analysis

• Conduct thorough market research to identify trends, opportunities, and potential risks in the fintech ecosystem.
• Stay abreast of industry developments and competitor activities to inform partnership strategies.

5. Financial Modeling:

• Develop financial models to evaluate the potential impact of partnerships on revenue, costs, and profitability.
• Monitor and report on the financial performance of partnerships, making data-driven recommendations for optimization.

6. Compliance and Risk Management:

• Ensure that all partnerships comply with relevant regulatory requirements and industry standards.
• Identify and mitigate potential risks associated with partnerships.

7. Team Leadership:

• Build and lead a high-performing partnerships team.

• Provide mentorship, guidance, and support to team members to achieve individual and team goals.

Qualifications:

– B.SC Marketing, Communications, Business, or a related field(MBA Preferred)

– Proven track record of at least 7 years as marketing head in FMCG or Ecommerce industry, with a verifiable history of management experience.