Strategic Planning:
– Generating and implement a comprehensive marketing and PR strategy that aligns with OmniBiz overall business objectives.
– Constantly identifying market trends and competitive landscapes to inform strategic decision-making.
Marketing Campaigns and Brand Management:
– Developing and managing online marketing strategies, including SEO, SEM, email marketing, and social media.
– Maintaining and enhancing our brand identity, ensuring it is consistent and aligned across all communication channels.
– Monitoring of our brand perception and developing strategies to improve our brand image.
– Plan, execute, and optimize multi-channel marketing campaigns to drive lead generation and customer acquisition. Public Relations:
– Build and maintain positive relationships with media outlets, industry influencers, and stakeholders.
– Respond to and manage crisis communications effectively
Content Development:
– Oversee the creation of high-quality content, including press releases, articles, social media posts, and marketing collateral.
– Ensure content is engaging and aligns with the brand's messaging.
Team Leadership:
– Lead a team of marketing and PR team, providing clear guidance and support to drive exceptional performance
– Foster a collaborative and innovative team.
Key Responsibilities:
1. Partnership Strategy:
2. Relationship Building:
3. Collaboration with Cross-functional Teams:
4. Market Analysis
5. Financial Modeling:
6. Compliance and Risk Management:
7. Team Leadership:
Build and lead a high-performing partnerships team.
Qualifications:
– B.SC Marketing, Communications, Business, or a related field(MBA Preferred)
– Proven track record of at least 7 years as marketing head in FMCG or Ecommerce industry, with a verifiable history of management experience.